LIVING PROOF
I served as Assistant Producer on a separate project highlighting Living Proof's dry shampoo line. Our objective was to create engaging 'man on the street' style videos, showcasing the exceptional performance of Living Proof's dry shampoo in comparison to its competitors.
LIVING PROOF
I directed and produced a shoot for Living Proof, where I managed a team of 13 to create four videos for their retail sector (Ulta & Sephora) around their various hair care products. During the shoot I was the main point of contact for the venue, models, HMUAs, film crew, photographer, client, and executive producer.
ALOHA SENIOR HOME CARE
I directed and produced a brand video for Aloha Senior Home Care, where I highlighted the founder and broke down their services in a way that really connected with the target audience.